Explore the critical role of user experience (UX) and user interface (UI) design in creating successful websites. Discuss the impact of intuitive navigation, visually appealing layouts, and user-friendly interfaces on audience engagement and retention. Provide insights into the best practices for UX/UI design, including usability testing, accessibility considerations, and the importance of creating a cohesive brand experience. Share real-world examples of websites that have excelled in delivering exceptional user experiences.
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